Creative Juice
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EP434: The Role of Physical Media In A Music Career In 2026 with Patrick McCarthy of A to Z Media

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In the streaming era, where it's harder than ever to stand out from the noise as an artist, physical media is one path to creating unforgettable experiences for your fans.

 

In this episode of Creative Juice, Jack sits down with Patrick McCarthy from A to Z Media to explore the powerful role of physical media and merch in your music career in today's landscape. Learn about how you can leverage your creativity to design unique products that will resonate with your audience, and why physical products are still relevant in the streaming age.

 

If you're ready to deepen your relationship with fans and increase your revenue through physical products, this episode is for you!

 

DISCOVER:

Why Physical Media Creates Lasting Fan Connections In A Streaming World

How Artists Can Develop Bespoke Products That Fans Love

What Misconceptions Exist About The Role Of Physical Media Today

Why Selling Just 100 Records Can Be More Impactful Than Millions Of Streams

How To Understand Fan Behavior To Craft The Right Merch

When And How To Test Your Product Ideas To Find Out What Resonates With Your Audience

Why Community Building Around Your Art Matters More Than Ever

 

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

A To Z Media

Solid Merch

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