Most artists post content and get views, but almost none of it turns into real fans. That is not a content problem, it is a structure problem.


In this solo episode, I walk through the Fan Funnel, the model I use in coaching with DJs and producers to explain how a stranger becomes a superfan. Four layers: visibility, relatability, connection, and community. Most artists never leave the first one.


There are slides in this one, so watch the video version if you can.


Free document and Discord details are in the YouTube description.


(00:00) Intro

(02:26) What the Fan Funnel is

(06:51) Visibility

(10:56) Relatability

(14:08) Connection

(16:43) Community

(17:58) Rewarding your community

(20:15) Why growth is slow

(22:03) Using the funnel in your content

(24:52) Closing

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