In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Laurie Leer of SingerLewak to talk about what it really takes to manage and grow a brand across multiple locations with a small but mighty team.
Laurie shares how her team balances national brand consistency with local visibility, using location-specific SEO, testimonials, and content to strengthen their presence in markets across the country. She also explains how leaning into people – not just services – has helped drive stronger engagement and measurable growth. From leveraging short-form video and YouTube to repurposing content and streamlining processes, this conversation is a practical look at how modern marketers can do more with less while still delivering results.
Key Takeaways
Highlighting people over services helps professional service brands build stronger connections
Location-specific marketing and SEO are essential for multi-office organizations
Short-form video can significantly increase impressions and engagement with minimal production effort
Repurposing content across channels improves efficiency and extends reach
Proving marketing value with data is critical to securing leadership buy-in and budget
Podden och tillhörande omslagsbild på den här sidan tillhör
Jaci Russo. Innehållet i podden är skapat av Jaci Russo och inte av,
eller tillsammans med, Poddtoppen.
