Manuel Perez-Trujillo is the co-founder of both Leadsicon, a performance marketing company specializing in high-quality insurance lead generation, and BetterWase, an ACA health insurance brokerage.
In this episode, Manuel shares how he went from studying architecture and running a small dropshipping store to scaling to six-figure days with his insurance campaigns. He shares the story behind how he came up with the creative for his viral car-drop ad, the challenges of early mentorship, and how he shifted from media buyer to CEO.
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