Most people build a brand around what they do. Chris Do says that's exactly why no one remembers them. In this episode, Drigo sits down with Chris to dig into the philosophy behind his new workbook, Unbland Yourself, and what it actually takes to stop blending in and start building a brand that compels some people and repels others by design.
Chris breaks down the three principles of personal branding, the one-word framework that anchors everything, why owning a specific space matters more than being broadly good, and the surprising reason your clothes are a tool, not a choice.
Timestamps:
(00:00) - Intro
(00:27) - Unblend Yourself Workbook
(02:24) - When Chris Started Unblending
(04:18) - Fear of Being Yourself in Business
(06:20) - What to Do vs. Who You Are
(10:59) - Talking About What You Do vs. Building a Brand
(13:07) - Finding Your First Post
(18:00) - The Three-Part Personal Brand Framework
(20:30) - Owning Your Space or Finding a New Lane
(21:21) - Why Brands Need an Enemy
(25:56) - The 3 Principles of Personal Branding
(30:27) - Clothes as a Branding Tool
(31:48) - Where to Get the Workbook
Check out Drigo:
Drigo's Instagram: https://www.instagram.com/drigo_who
Drigo's YouTube: https://www.youtube.com/@RodrigoTasca/
Check out the workbook, Unbland Yourself:
https://community.thefutur.com/unbland
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
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