542: Follow the Citations: Where to Place Your AI Visibility Bets

Search visibility has officially outgrown your website. 

SEO still has a seat at the table, but now it has a lot more company. LLMs can build answers from sources scattered across the web, including places your buyers might never visit themselves. So where does authority live now? Which prompts are worth chasing? And how do you keep "everything everywhere all at once" from becoming your channel plan? 

Ross Simmonds, founder of Distribution.ai, has spent years obsessing over what happens after you hit publish. In this episode, he and Drew start where the money is, tracing high-intent prompts back to the sources shaping AI answers and showing why off-site authority suddenly matters a whole lot more. From there, the focus widens to something marketers can't automate away. You still have to make something worth finding in the first place, then keep enough brand and humanity in the mix that people care when they find it. 

AI may be changing where brands get found, but boring the humans was never much of a growth strategy. 

Three AI Visibility Misunderstandings Marketers Have: 

1. GEO is just SEO with a new name
2. Ranking number one is still the finish line
3. Your website is where AI visibility is won 

What You'll Learn: 

• Why Reddit and YouTube are becoming major sources for AI discovery
• How to trace high-intent prompts back to the sources AI cites
• Which on-site SEO fundamentals still matter before you go broader
• Where human brand preference fits in an agent-driven buying journey 

The internet got messier. Your channel strategy can still stay focused. Tune in for a smarter way to decide what to create, where to distribute it, and where the citation trail says to place your bets. 

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/