It turns out, there's more brands can do to be accessible than avoid yellow type on white (though that's still bad too). Dan Hendrickson of Volum8 (www.volum8.com) invited The Brand Hole up to Montgomery, NY, to learn the basics of accessibility in the digital world.
Back in two weeks with part 2, where Dan talks about how to actually do this, and whose job it should be to make this a part of the work you do (hint: if you're reading this, it's probably your job).
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