Stop chasing shiny objects. The rules of selling art haven't changed in a century — you've just been ignoring them. In this episode, I break down why artists who follow basic business fundamentals outsell artists who chase every new platform, and I lay out the art-selling holiday calendar you should be following right now.
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A buddy of mine sold thousands of photo books. Last week he texted me: "Sold two pieces for $65,000." Where did those customers come from? They bought books first. It's not some secret. It's just the rules of business. Nothing new under the sun.
In this episode:
Why "nothing new under the sun" is the most important business lesson artists ignore
The difference between being an artist and having an art business
The art-selling holiday calendar and why every holiday applies to you
How Target's end-cap strategy is your playbook for selling art year-round
Why Mother's Day matters even if you don't sell "mom art"
The fishing analogy, the blackjack analogy, and the self-excuse trap
Mother's Day is 25 days away. The fish are biting. Are your lines in the water?
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