Content strategy is the basis for solid email marketing campaigns. In this week's episode Chris will break down exactly the difference between content marketing and content strategy and then discuss the types of content that gets results over time in email marketing for hotels. He also talks about segmentation of your audience and what content will appeal to most guests while still taking into account special interests. Finally, he finishes with some powerful examples on how you might want to structure your email messaging to get the best open rates and engagement.

View the show notes for this episode at https://www.locusfocus.co/sharper-hotel-marketing/email-marketing-strategy

Check out our hotel marketing blog at https://www.locusfocus.co

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