Koen Schmitz is Chief Commercial Officer at Vox AI, an Amsterdam-based voice AI company building drive-through and phone ordering agents for quick-service restaurants. Schmitz explains why most AI drive-through failures come down to implementation, and how Vox AI trains a separate model for each individual restaurant location to handle dialects, product slang, and background noise. He also covers response latency, the handoff between AI and human operators, staff reaction in real restaurants, and how order-ahead pickup could reshape drive-through design.
James Cook is the Head of Retail Research for JLL.
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