Naked Farmer is a fast casual restaurant chain that launched in Florida about six years ago with a plan to offer good meals with ingredients sourced from local farms. CEO and founder Jordan Johnson explains how the company builds direct relationships with Southeast farmers, plans seasonal menus nine to 12 months in advance, and applies fine dining culinary techniques in a fast casual setting. Johnson also discusses the company's origin story, including pivoting to a digital farmer's market during the pandemic, the challenges of entering new markets like Nashville and Charlotte, what makes an ideal restaurant location, and upcoming spring menu items like crispy sesame tofu and cucumber ranch salad. Now with 10 locations across Florida, North Carolina, and Tennessee, Johnson shares his vision for scaling regionally while keeping the mission of fixing the food supply system at the center of the brand.
James Cook is the Director of Retail Research in the Americas for JLL.
James Cook is the director of retail research in the Americas for JLL.
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