In this engaging conversation, Joanna Waterfall shares her creative journey from childhood through her education in art and graphic design, to her current role at Flowdesk. She discusses the importance of community, the challenges she faced in her career, and how she found her identity beyond her professional successes and failures. Joanna also reflects on her experiences building the Yellow Conference, a platform for entrepreneurial women, and emphasizes the significance of human connection in both personal and professional realms.