7 Ways to Get The Sales Team to Use Your Marketing Content by Micheline Nijmeh with Neil Patel on Content Utilization

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Episode 2092:

Micheline Nijmeh explains that great marketing content only creates value when sales teams actually use it, and that stronger alignment between the two functions can dramatically improve conversions and lead acceptance. Discover practical ways to create buyer-focused content, make it easier to access, and build a collaborative process that helps turn marketing assets into revenue.

Read along with the original article(s) here: https://neilpatel.com/blog/sales-team-use-marketing-content/

Quotes to ponder:

"Remember, marketing may own the messaging, but sales generally has the most immediate knowledge of changing customer needs and pain points."

"If the content doesn’t make it easier to hit the goal that gets measured, reps won’t see value in it."

"Make it easy for sales to get the content you’re producing. They should be able to get content right from their desktops."

Episode references:

Box: https://www.box.com/

Dropbox: https://www.dropbox.com/

Aberdeen Group: https://www.aberdeen.com/

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