The $10 Haircare Problem

e.l.f. just launched an entire haircare line with products priced at $10 or less, and most of the industry is talking about the products themselves.

We're talking about what this launch actually means.

In this episode, Cyd and David unpack why e.l.f.'s move into haircare is a warning sign for the salon industry, what happens when massive consumer brands decide they no longer need hairdressers to sell products, and why the traditional retail model may be reaching a breaking point.

From Target shelves and TikTok Shop to affiliate sales and consumer trust, this conversation goes far beyond shampoo. It's about the future of retail, the changing role of the hairdresser, and why competing on products alone may no longer be enough.

If you've ever wondered why clients are buying more products than ever but less of them from salons, this episode is for you.

🎧 Listen now and join the conversation.

💣 Ready to build a business that isn't dependent on outdated industry rules? Join the Hairdresser Business Club and get your first two weeks free.

🎟️ Want to experience DTH live? Grab your seat for The Disobedience Business Tour in NYC this July and learn how salon owners across the country are creating businesses that work differently.