Live, work, thrive: building the soul of the town

Chair: Jess Harrold, legal & professional editor 

Speakers:  James Brown, managing director, The Urbanists Mary Ann Brocklesby, county councillor, Monmouthshire County Council

Regeneration is often discussed through the lens of city skylines and urban hubs, but the heart of a region’s success frequently lies in its towns and rural communities. In these areas, the challenges are unique: tackling hidden social deprivation, nurturing local talent, and creating a sense of "place" that encourages people to stay, grow, and invest their futures locally.

In this episode, we are joined by county councillor Mary Ann Brocklesby and James Brown from The Urbanists to explore rural and town centre revival. We dive into the Cardiff Capital Region’s guiding philosophy of 'Live, Work and Thrive' and what it actually takes to build a sustainable community where high-quality employment and a fulfilling lifestyle coexist.

Regeneration isn't something that should happen to a town; it’s a journey that must be travelled with its residents. From fostering deep community integration to enhancing the everyday quality of life, we explore how thoughtful placemaking can bridge the gap between social necessity and economic opportunity.