On this episode of Our American Stories, in 1975, advertising copywriter Gary Dahl was sitting in a California bar listening to friends complain about the hassle of caring for their pets when he joked that a rock would make the perfect companion. It would never need to be fed, walked, groomed, or taken to the vet.
Our frequent contributor Jesse Edwards shares the tale of the Pet Rock and how clever packaging and a 32-page instruction manual turned an ordinary stone into a cultural phenomenon in 1970s America.
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