How We Use AI to Run 8-Figure Home Service Businesses

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00:00:00 How Home Service Owners Can Actually Use AI 00:03:14 Connecting AI to Your CRM With MCP 00:06:34 Building a Daily CEO Brief So You Stop Micromanaging 00:11:31 Defining a Lead and What Counts as Churn 00:13:06 Lead Attribution With UTMs and 90-Day vs Annual Churn 00:17:51 What the Daily CEO Brief Looks Like in Slack 00:21:13 Why Most AI Marketing Emails Are Terrible 00:24:28 Talk to AI Instead of Typing: The Brain Dump 00:26:47 Build a Style Guide and Brand Messaging Playbook 00:29:24 Writing a Mulch Upsell Email Live 00:32:38 Channeling Great Copywriters to Find New Angles 00:36:14 Make ChatGPT and Claude Fight It Out 00:39:36 Context, Iterate, Challenge, Refine