In this podcast, Claudio Murri, Council Director for the Public Affairs Executives Council, discusses with two seasoned practitioners from the public affairs/government relations Brussels-based community how the conflict in Ukraine has impacted their profession. The current war has put even more pressure on the ethical and value-based aspects of the role and is changing the rules of engagement with policymakers. At a time when business leaders are increasingly being pushed to base their investment decisions on geopolitical – as well as pure commercial – considerations, Murri, explores how the role of public affairs professionals as strategic advisors, both inside and outside companies and organizations, is possibly becoming more relevant.
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