You may not realise it but there is a kids industry on YouTube and Ryan's Toys Reviews is just the tip of the iceberg. There are kids presenting youtube channels participating in challenges, cook offs and even skits. One thing is clear. Toddlers don't orchestrate YouTube channels and run businesses through them so who is? And what potential challenges face these children as they come of age? These are just a couple of the points we explore in this delightful helping of Lower Your Expectations.

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