In this episode, we sit down with Jessica White, Β a former physical therapist turned telehealth entrepreneur who's built 75+ telehealth brands from the ground up. Jessica grew up on food stamps in Appalachian Ohio, spent 27 years as a licensed PT, and stumbled into the influencer world on maternity leave β just hoping for free skincare and baby socks. That $400 course turned into a full digital agency, then a pivot into GLP-1 and weight loss telehealth, where she lost $300,000 across three failed platform partners before building her own proprietary tech from scratch. Today she runs Kickstart Social and Kin Meds, and she's in talks to build telehealth brands for celebrity-tier clients. This is a real, unfiltered "zero to hero" story β food stamps to a 40-person agency, no blueprint, no shortcuts.
π¬ What We Cover: β’ Growing up on food stamps in Appalachian Ohio and becoming "a hillbilly through and through" β’ Her father's philosophy: "Do what you say you're going to do" β’ 27 years as a licensed physical therapist and why she never stopped being an entrepreneur β’ The accidental spark: a $400 influencer course taken just to get free nursery products β’ Landing her first client at $1,600/month while still on maternity leave β’ Building a 30-client roster of nurse practitioners from home, with a newborn β’ How she "revolutionized" IV hydration marketing through Kickstart Social β’ Scaling from social posts to a full 360Β° agency with a team of 40 β’ Spotting the GLP-1 weight loss boom and what disgusted her about how men were marketing to women β’ The dumpster fire: three failed telehealth platforms and $300,000 lost in two years β’ Being told "you're never going to make it" and building her own platform anyway β’ The micro-influencer strategy that brought 300β400 patients in 90 days without ad spend β’ Having her daughter at 48 and using GLP peptides herself β’ Why she turns away clients who aren't ready, and what she tells them instead β’ What's next: celebrity-tier telehealth brands and the upcoming peptide category shift
Timestamps: 00:00 β Intro & Welcome 01:15 β Who Is Jessica White? 03:22 β Growing Up on Food Stamps in Appalachian Ohio 06:41 β Her Father's Philosophy: "Do What You Say You're Going To Do" 08:34 β 27 Years as a Physical Therapist 11:32 β The Accidental Spark: Maternity Leave & a $400 Course 14:45 β Landing Her First Client at $1,600/Month 17:21 β "Two Steps Ahead": The Lesson That Changed Everything 19:47 β 30 Nurse Practitioners, One Newborn, No Team 22:19 β Revolutionizing IV Hydration Marketing 25:31 β From Social Posts to a 40-Person Agency 29:12 β Spotting the GLP-1 Opportunity 32:22 β What Disgusted Her About the Weight Loss Telehealth Space 35:24 β The Dumpster Fire: Platform #1 β The Ghost 39:56 β Platform #2 β The Wrong Model 41:15 β Platform #3 β The Lie 44:31 β The $300K, Two-Year Total Damage 47:59 β The Decision to Build Her Own Platform 51:22 β The Micro-Influencer Army: 300β400 Patients in 90 Days 55:02 β Having a Baby at 48 & Using GLP Peptides Herself 59:04 β Turning Away Clients Who Aren't Ready 1:03:41 β What's Next: Celebrity-Tier Telehealth & the Peptide Shift 1:07:52 β Final Advice
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