#22 BrokeLA's Anna Shumacher: The Corporate Structure of DIY Culture - A.R.T. Artists Real Talk | Lyssna här

cARTel has done many things in the almost-decade that they've been shaping the experiential arts scene in LA. They've hosted fort parties, galaxy art shows with Bill Nye, giant sponsored activations, and been served a cease and desist by Coachella. The latter comes midway through the story of one of the largest and longest running DIY festivals in SoCal, fka Brokechella. Now called BrokeLA, it opens next month and has partnered with Spaceland Presents and the Regent for Anna's first year as the company's CEO. We dive deep into such an evolution, and also nerd tf out on some permitting stuff. This episode is a creative producer's playground.

Permitting survey:

bit.ly/permitsurvey

http://www.wearecartel.org/

http://brokelafest.com/

11:40 - intro ends/interview begins

12:10 - How did you find your way into permitting?

13:15 - Intro to Anna

13:24 - Did you come from the aesthetic side?

14:10 - Anna talks about cARTel, acting, staging and then combining them together.

15:05 - Visual art

15:55 - Anna buying miller highlife at 19 and dropping the glass bottles from her balcony

16:15 - Anna talks about Theater and the US Davis theater and dance program

http://arts.ucdavis.edu/theatre-and-dance

17:05 - Why didn't you go to Berkeley instead of UC Davis?

17:55 - Bay to LA hate

19:11 - How was it being in a college town?

20:02 - Do they have production classes at Davis? How did you find yourself on the production side?

20:50 - http://www.deafwest.org/

22:00 - https://www.broadway.com/shows/spring-awakening-dw/

http://time.com/4062110/spring-awakening-broadway-deaf-west/

23:45 - Anna talks about her intern work at Deaf West

24:00 - Switched at Birth

http://www.imdb.com/title/tt1758772/

26:00 - Brokechella

https://www.instagram.com/brokelafest

http://brokelafest.com

27:41 - Explain what Brokechella / Broke LA is

Check out what LA Weekly has to say about Brokechella:

http://www.laweekly.com/music/broke-la-announces-2017-lineup-with-james-supercave-crnkn-kyle-kinane-7956324

29:56 - Was cARTel still called cARTel at that point?

30:30 - https://www.instagram.com/neginsingh/

30:24 - In ten years what did you picture yourself to be doing?

31:14 - Was there a theater element in Broke Beast?

32:30 - Family Forest Theatrical Event

http://www.laweekly.com/arts/why-cartels-family-forest-theatrical-event-is-las-best-third-date-idea-2372736

34:56 - YOU ARE HERE ll: Shoot a Cop 2013

https://www.youtube.com/watch?v=y0CkCcvorZ4&feature=youtu.be

36:47 - How as this presented? How many people made stuff?

37:38 - Anna talks about Brokechella becoming really successful

40:20 - Do you have specific strategies to be introspective and make sure year by year the event is being honest for the audience?

42:50 - Deviant art

https://www.deviantart.com/

45:45 - Jacob talks about how he started as a YouTuber

46:29 - Listen to last seasons episode with Sarah Penna on business, and the economy of online content: https://itunes.apple.com/us/podcast/a-r-t-artists-real-talk/id1159607075?mt=2&i=1000377753292

47:20 - How much has Brokechella grown?

47:30 - What was it at, at year three?

47:56 - When did you start implementing sponsors?

48:33 - Jacob talks about Think Tank being sponsored by Lagunitas and how much they support art events

https://lagunitas.com/

49:54 - Anna talks about Lagunitas supporting Brokechella and affiliate shows

49:15 - What kind of questions do you ask vendors on your surveys?

52:28 - Anna talks about asking the musicians what it felt like on their stage and if the production team was responsive

53:40 - Break Bread recap

https://www.youtube.com/watch?v=CillPgnnQdk

http://www.latimes.com/entertainment/arts/la-et-cm-break-bread-think-tank-photos-20160212-photogallery.html

http://diversionsla.com/think-tank-gallery-break-bread/

http://www.thisiscolossal.com/2016/02/break-bread-cake-room-scott-hove/

53:59 - Scott hove:

http://cakefangs.com/

https://www.instagram.com/scotthove

Bakers Son:

http://bakers-son.com/

https://www.instagram.com/bakersson

55:50 - Have you had big important people to the fest drop off because they expected it to go in a different direction?

58:59 - Anna talks about lighting installations

1:00:27 - When did you start to transition from purely collective to more corporate structure?

1:01:50 - Sexy Sax Man

https://www.youtube.com/watch?v=GaoLU6zKaws

1:02:53 - Adopting a business structure

1:05:19 - Oakland Ghost Ship Fire

http://www.nydailynews.com/news/oakland-ghost-ship-warehouse-deadly-fire-gallery-1.2901036

1:06:35 - Do you have different verticals or is it all one thing now called cARTel agency?

1:07:12 - Fort exhibit by cARTel (2011)

http://www.laweekly.com/arts/fort-exhibit-by-cartel-at-angel-city-brewing-brings-childhood-fort-building-fantasies-to-life-2371983

http://angelcitybrewery.com/beer/angel-city-lager/

1:09:24 - Galaxy: Science Art Party by cARTel (2012)

https://www.facebook.com/events/289051367880577/

https://www.timeout.com/los-angeles/art/galaxy-science-art-party

1:10:40 - Do you enjoy absorbing the energy of the audience?

1:11:51 - Jacob talks about not being able to chill out at parties

1:13:43 - Oakland Warehouse safety coalition

https://www.facebook.com/OaktownWarehouseCoalition/

1:13:54 - https://vimeo.com/252652909

1:16:23 - Why do permitting at all?

1:20:45 - Los Angeles permitting being disparate

1:24:30 - Westminster** London permitting:

https://www.westminster.gov.uk/events-and-filming

1:28:06 - Jacob talks about the cops coming in with squad cars and helicopters crashing an event

1:31:46 - https://www.kickstarter.com/projects/48319990/the-living-room-tour-bringing-theater-into-homes

http://laist.com/2012/09/25/cartels_living_room_tour_we_are_gathered_here.php

1:34:00 - Art Walk Wrongful Death Lawsuit Settled

http://www.ladowntownnews.com/news/art-walk-wrongful-death-lawsuit-settled/article_d81bdc70-bc4a-11e3-9828-0019bb2963f4.html

1:46:05 - https://www.timeout.com/los-angeles/things-to-do/popsugar-x-freeform-mermaid-museum

1:46:09 - We couldn't find any legit baby exorcisms :( please send them to us

1:46:53 - The Happy Place

https://www.happyplace.me/

Candytopia

https://www.candytopia.com/

1:47:29 - Dino Nama:

https://www.instagram.com/nunquamdormio

1:51:26 - Tommy Honton:

http://tommyhonton.com/

http://themuseumofselfies.com/

Tune into A.R.T Artists Real Talk Episode 17 with Tommy Honton

https://itunes.apple.com/us/podcast/a-r-t-artists-real-talk/id1159607075?mt=2&i=1000401724890

1:53:50 - Anna talks about an Immersive project that is in the works– challenging and inverting dreams

1:55:24 - Jacob touches on the theme park industry

1:58:51- Why haven't you started working in the theme park industry?

2:01:16 - Meow Wolf

https://meowwolf.com

Tune into A.R.T Artists Real Talk Episode 16 with Meow Wolf

https://itunes.apple.com/us/podcast/a-r-t-artists-real-talk/id1159607075?mt=2&i=1000405182786

Afterlife with cARTel at Angel City Brewery

http://photos.snapfiesta.com/Los-Angeles-Photo-Booth/AFTERLIFE-wcARTel-Angel-City/

2:03:28 - Sleep No More

https://mckittrickhotel.com/sleep-no-more/

02:05:00 - Cesar Hawas:

https://www.instagram.com/cesarhawas/

Mckittrickhotel:

https://mckittrickhotel.com/sleep-no-more/

https://mckittrickhotel.com/manderley-bar/

https://mckittrickhotel.com/the-heath/

https://mckittrickhotel.com/gallow-green/

Tune into A.R.T Artists Real Talk Episode 18 with Sleep No More

https://itunes.apple.com/us/podcast/a-r-t-artists-real-talk/id1159607075?mt=2&i=1000402299664

2:07:15 - How do you make sure to stay true to learning experiences at your events while also focusing on getting the (at times) nearly impossible stuff done that it takes to throw a party? How do you make sure you have that content in there?

2:08:22 - http://www.boomtownbrew.com/

2:12:10 - Dinosaurus art event by cARTel

http://www.laweekly.com/arts/la-children-drew-imaginary-dinosaurs-then-artists-turned-them-into-awesome-installations-4388699

2:12:15 - Jacob touches on 939 Studio

2:12:55 - Ecoset:

http://ecosetconsulting.com/

https://www.facebook.com/ecoset/

https://www.instagram.com/ecoset/

https://www.youtube.com/channel/UCYGpChIJblwmqAjMwd0yGPA

2:13:51- Burning Man

https://burningman.org/

2:14:09 - Overnight festival at Joshua Tree