Oreogate: What a Viral Lunchbox Feud Teaches Us About Food Restriction

A cookie ban in one family's lunchbox turned into a school-wide group chat feud, complete with trading, secret stashes, and a full-on parent showdown. It's a funny story, but it's also a near-perfect real-world example of what happens when a food gets fully restricted.

In this episode, pediatric dietitian Jill Castle breaks down the research behind the forbidden fruit effect, why restriction tends to backfire and increase a child's preoccupation with a food, and what to do instead using the feeding and eating pillars of her Whole Child Healthy Model.

If you've ever wondered why your "no" around a certain snack seems to make your child want it more, this episode gives you the science and a practical, non-shaming path forward.

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