In this segment of Smith Publicity's 'All Things Book Marketing,' CEO Sandy Smith invites Garrett Perkins, CRO of Givington’s, to discuss effective strategies for authors to maximize their book marketing efforts.
With over 10 years of experience in the publishing and e-commerce industries, Garrett shares insights on leveraging books to build credibility, generate bulk book sales, and increase speaking fees.
He explains the importance of partnering with certified retailers like Givington’s to ensure book sales are tracked properly for royalties and future publishing opportunities. Additionally, Garrett emphasizes the significance of starting marketing efforts early, building a direct-to-consumer content engine, and creating ancillary products like workbooks and animated book trailers.
Authors are encouraged to think beyond the book and utilize various digital tools to engage their audience and enhance their brand.
00:00 Introduction to Smith Publicity 00:18 Meet Garrett Perkins: CRO of Givington’s 02:42 The Importance of Speaking Engagements for Authors 04:02 Creative Retail Sales Strategies 10:19 Certified Retail Sales and Their Importance 13:56 Planning Your Book Marketing Early 23:05 Building a Direct-to-Consumer Content Engine 27:56 Innovative Book Marketing Strategies 28:40 Case Study: John Mark Comer's Dual Book Release 29:50 The Power of Animated Book Trailers 31:37 Tailoring Marketing Strategies for Authors 33:41 Building a Comprehensive Book Ecosystem 39:36 Realistic Expectations for Book Sales 42:05 Final Thoughts and Contact Information
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