Why are more young Americans turning to entrepreneurship, and what role will AI play?


Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School, explores how Gen Z’s shifting expectations, a tougher entry-level job market, and the desire for flexibility are reshaping career paths. She also examines how AI tools are making it easier to turn ideas into products while intensifying competition, and what venture capital, failure, the creator economy, and programs like VentureLab can teach aspiring founders.

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