There are so many ways in which you can market your business these days but one of the most important, and most overlooked, is video marketing. One of the issues that most of us have with the idea of starting a video marketing campaign is that we don’t like to appear on camera. Another is that we don’t have anything interesting to say. With us on this episode of Excellence Expected is Mary Jo Cranmore, who is going to let us know that that is nonsense!
Everyone who runs their own small business has their own opinions about the industry that they operate in and a wealth of knowledge about their chosen market. These are valuable assets that can be used in video marketing for your business. People are so used to big companies speaking in the blandest of ways that hearing someone with a real opinion, and some passion, can be like a breath of fresh air. Injecting a bit of personality and some of your own opinions into some videos about your business can help draw the attention of those searching online for terms related to your company.
It can also be a massive help to your Google rankings as the search engine’s algorithms look favourably on those businesses that regularly upload new video content. Not only that, but you will, over time, develop a following made up of people who share your passion and interest for your products or services. The more that you engage with them, the more they will act as ambassadors for your brand.
Mary also has a great tip for those who are a little reticent to get behind the camera regularly. If you don’t want to do videos too often, how about this? Compile a list of the top 20 questions that you’re asked by customers and then make a series of videos that answers each question. It’s practical information for those searching in your niche, it’s most likely evergreen content and if you stagger the release of the videos, you may see a noticeable bump in your Google rankings.
We could all talk about our business until the cows came home, so why not use that to help promote your business. What have you got to lose?
Issue Challenged in this Small Business Podcast:
How can video marketing help my small business?
About Mary:
Mary Jo Cranmore has worked as a TV news producer for both ABC and NBC but now she is using her expertise in the visual medium to help clients such as Kraft Foods, Gillette and Verizon to get the most out of their visual marketing strategies. As well as working with big name clients, Mary has created marketing systems, video marketing programs and other strategies to help smaller businesses in the same way. Her company, Client Cycle Marketing, is helping businesses both big and small make an impact with video marketing.
Mary’s with us on this episode of your favourite small business podcast to discuss the benefits of video marketing and to give us all some actionable tips that can help us harness the power of video marketing.
Actionable Tips:
* Have a point of view or a mission. Think deeply about why you do what you do. What part of your work really drives you? Finding your mission will drive so much more than just your video strategy.
* Create a tribe. Collect an e-mail list of people who engage with your videos and regularly engage with them. Ask about their needs and desires. This will take you to places that you never thought possible.
* Deliver your tribe things they care about. Engage with them and give them what they will find valuable. People want to be involved. If you can do this, they will help spread the word about your business.
Top Quotes:
* “People watching your videos can experience you with more than one sensibility.”
* “We’re very good at ‘Once upon a time…’.”
* “Have one direct point in each video.”
