Are text-to-buy campaigns the real deal? Is the future of marketing text messaging apps? Bonin Bough seems to think so!

Bonin is the former Chief Media & eCommerce Officer at Mondelēz International and host of CNBC's, Cleveland Hustles, basketball superstar LeBron James' television show. He's also a marketing influencer, author and speaker.

He recently recorded a video about his experience with a new text-to-buy ad campaign poster, "dissing" email in the process. In this episode, we recap the AdMonsters Summit in Montreal and talk about text-to-buy campaigns versus email newsletters.

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