Discover how unexpected collaborations with industry partners can transform your equine practice.
This podcast episode from the American Association of Equine Practitioners explores the collaborative relationship between veterinarians and their corporate industry partners. Hosted by Travis Boston and Jessica Dunbar, the discussion features practice owner Dr. Ruthie Lindberg, and Carlina Progin, regional manager from Boehringer Ingelheim, who share strategies for mutual growth.
They examine how these partnerships facilitate client education meetings, professional skill-building, and diagnostic support to improve horse health and business sustainability. The participants emphasize the importance of open communication and honesty to ensure that promotional efforts benefit the clinic, the manufacturer, and the horse owners.
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