Seth Godin (@thisissethsblog) is the author of 21 bestsellers book. That includes Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing.

His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world. In 2013, Godin was inducted into the Direct Marketing Hall of Fame.


Two of his TED talks are among the most popular of all time. He is also the founder of the altMBA, Squidoo (the social media pioneer) and Yoyodyne (one of the first internet companies).


In this conversation, we spoke about:

  • How to attract talent to your company
  • As an employee, How to create change in big organization
  • And how Seth write books and ship projects at lighting speed


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