How AI Is Upending Buyer Behavior (And Smart Marketers Are Adapting), feat. Andrew Davis

AI is changing how B2B buyers search, evaluate solutions, and decide which brands to trust. For marketers, that means traffic, leads, and traditional attribution metrics no longer tell the whole story.

On StrategyCast, Lori Jones talks with Andrew Davis, SVP of Marketing and Sales at TextUs, about how AI is upending buyer behavior and forcing marketers to rethink their go-to-market strategies. Andrew explains why today's buyer journey happens across Google, AI platforms like ChatGPT and Claude, review sites, retargeting, and other touchpoints long before a prospect converts.

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==Let's Break It Down==

• 00:00 How AI Is Changing Buyer Behavior
• 01:42 Andrew Davis' Path From Sales to Marketing
• 04:21 Why Traditional Marketing Playbooks Stop Working
• 06:11 AI Search, AEO, GEO, and Changing Demand
• 08:00 The New Multi-Channel Buyer Journey
• 10:39 Why Traffic Is Not the Same as Demand
• 14:16 Lead Scoring and Multi-Channel Engagement
• 16:11 Why Cost Per Lead Can Be Misleading
• 17:48 Personalization and Human Connection in the AI Era
• 22:08 How Modern GTM Strategies Are Changing
• 24:28 Why Creative Testing Needs to Happen Faster
• 27:37 The Marketing Skills That Matter in an AI-Driven World
• 31:28 Human Intelligence as an AI Advantage
• 32:37 Where to Connect With Andrew Davis
• 33:23 Building Trust Across the Buyer Journey
  
  

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