With so much glitter in the retail tech space it's hard to see where the gold really lies. Infor's Doug Tiffan and Chris Field, CEO of Fieldworks, a tech PR, content and digital marketing agency based in the UK, join us to discuss how retailers can avert their eyes from the flashy tech that won't sustain them, get back to basics, and build for the future by imagining they're building a retail enterprise from scratch.
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