The Peabody Memphis Opens a Luxury Hotel-Within-a-Hotel

The Peabody just opened a luxury hotel inside The Peabody.

Doug Browne, President of Peabody Hotels & Resorts, joins me on No Vacancy to explain the thinking behind the new Pembroke Club. The hotel takes an already premium experience, creates an even higher #Luxury tier and gives guests who want more service a reason to pay for it.

The Pembroke Club team starts working with guests before they arrive, coordinates their arrival and stays involved through departure. The Peabody doesn't simply charge more — it adds enough value to justify the rate.
That's a smart #Hotel business idea, especially for established luxury properties looking for new revenue without changing the entire operation.

And yes, because this is The Peabody, Doug and I also end up talking ducks and expensive booze.

See why this hotel-within-a-hotel strategy gives #Hospitality leaders something worth thinking about.

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