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#537 Leading a Heritage Brand: Logan Bird on the Future of Mephisto

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On this episode of Shoe-In Show, Logan Bird, President and CEO of Mephisto USA, shares his vision for leading one of footwear's most respected heritage brands. From stepping into the CEO role to preserving Mephisto's legacy of European craftsmanship and exceptional comfort, Logan discusses how the company is evolving for a new generation of consumers through thoughtful innovation, strategic collaborations, and a steadfast commitment to quality. The conversation explores what it takes to modernize a 60-year-old brand while staying true to the values that have earned Mephisto one of the industry's most loyal customer bases.

With special guest:
Logan Bird, President and CEO, Mephisto USA
 
Hosted by:
Matt Priest, FDRA and Christie Horan, FDRA

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