In today’s podcast episode, we discuss why the next few years will be so important and industry-defining for AI, why ChatGPT has driven stronger adoption than highly recognizable competitors like Meta AI and Copilot, and why Claude is best at converting users into paid subscribers.

 

Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

 

Reports mentioned in this episode: https://content-na1.emarketer.com/which-ai-platforms-are-winning-in-2026?_gl=1

 

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Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:

https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-ai-platforms-race-curious-customer-behind-numbers

© 2026 EMARKETER

 

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