In this episode with Engineer and Entrepreneur, Bob Moesta you'll learn about…

  • Flaws in Sales Training and Education
  • What Causes People to Buy
  • How Employees Hire and Fire Companies
  • Breaking Away from a Feature-Function Focus
  • Why Time is More Valuable Than Money

"Consumers don't care about features and benefits, they care about outcomes."

Podden och tillhörande omslagsbild på den här sidan tillhör Brian Walker. Innehållet i podden är skapat av Brian Walker och inte av, eller tillsammans med, Poddtoppen.