In this episode of the SEO Rockstars podcast, host Guillermo Bravo sits down with Yoast SEO founder Joost De Valk to discuss his transition from a high-level operator to a passionate investor and founder.
Following his full exit from Yoast in 2023, Joost shares his renewed focus on open-source sustainability through Ameliah Capital and his latest venture, Progress Planner, which he describes as "Duolingo for websites."
They dive deep into the shifting landscape of digital marketing, where de Valk argues that despite the rapid rise of AI and generative engine optimization, the core of success remains "holistic marketing"—prioritizing user experience, brand consistency, and authentic human connection over technical gimmicks and "AI slop."
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