Personal branding has become the default advice for women entrepreneurs. But what if building your business around yourself is actually limiting the value of what you are creating?
In this episode, Eleanor shares a research insight that is changing how she thinks about women-led businesses and enterprise value: the difference between having a channel and being the channel. She explores why so many women founders are taught to become the distribution system for their businesses, and why that can create a founder dependency that limits growth and enterprise value.
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