We've reached a point where a phone call from your child, a video from your boss, or an email from a trusted friend can no longer be accepted at face value. Artificial intelligence isn't just changing how we work. It's changing how we decide who and what to believe. While most AI experts focus on productivity and automation, Aaron Painter, CEO of Nametag argues that the technology's most immediate threat is much more personal: the erosion of trust. 

Aaron’s book Deepfaked: Restoring Trust in the AI Era was published today and it examines how AI is changing the way we recognise truth and why rebuilding trust may be the defining challenge of this decade.  I caught up with Aaron to find out more about his book and deepfakes. Aaron talks about his background, his book, deepfakes, and more.

More about Aaron Painter:

Aaron Painter is the CEO of Nametag, the identity verification company helping organisations restore trust in an era of AI-generated impersonation. Nametag pioneered a new category of identity verification that protects organisations from impersonators and AI-generated deepfakes, helping leading enterprises prevent fraud, reduce support costs, and securely verify customers during high-risk interactions. Named a Visionary in the 2026 Gartner® Magic Quadrant™ for Identity Verification, Nametag is helping redefine how trust is established online.
Aaron has spent his career helping people earn trust in a world transformed by technology. That journey has taken him across six countries and four continents. Aaron has lived and worked in the United Kingdom, France, Brazil, Hong Kong, mainland China, and the United States, and has visited more than 100 countries.

Those experiences shaped his belief that while technology continues to change how people live, work, and connect, trust remains the foundation of every successful relationship, organisation, and society — and that it must be earned differently across cultures.

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