Should you do 25% off everything this Black Friday? That's what Stacey, who owns two children's shoe stores, asked inside My Million Dollar Store.

Stacey's shoes are made for her stores, she gets a couple of deliveries a year, and she'd rather have the cash than the boxes. In this episode, Sal explains why the discount percentage is the last thing to decide, and builds Stacey's Black Friday offer back from the outcome she needs: selling more pairs.

You'll hear:
- Why a flat 25% off everything brings in bargain hunters who buy one pair
- The multi-buy Sal would run instead, and the wording mistake to avoid
- Why new-season stock and full-price VIPs should stay out of the sale

Show notes and transcript: https://salenaknight.com/black-friday-offer/

My Black Friday Formula interviews you about your store and builds your Black Friday offers, products, emails and socials: https://salenaknight.com/bff

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