From Coaching Trips to Complete Experiences – Sotogrande's Stéphane Menou

What makes a golf destination truly work for PGA Professionals, coaches, and their clients?

In this episode of The Spin Podcast, we’re joined by Stéphane Menou, General Manager of CPG Collection Member, SO/ Sotogrande and The Alto Club, to explore how golf travel is evolving — and what coaches can do to create richer, more valuable experiences for players.

Drawing on decades of international resort leadership, Stéphane shares insights on destination design, academy development, hosted coaching trips, and why the most successful golf experiences go far beyond tee times alone.

This episode is ideal for anyone interested in golf travel, coaching trips, academy development, and the business of coaching.

• 01:25 Stéphane’s Background and International Hospitality Journey

• 03:10 What Makes Sotogrande a Unique Golf Destination

• 05:45 The Evolution of Golf Travel and Player Expectations

• 08:40 The Alto Club & Academy Vision (Accessibility, Juniors, Performance)

• 12:10 Why PGA Professionals Are Central to Golf Travel Success

• 15:30 Creating a “360° Experience” Beyond Golf

• 18:50 Practical Advice for Coaches Hosting Golf Trips

Find out more about SO/ Sotogrande and The Alto Club at https://cp.golf/4j9ASnL