If "capital campaign" brings to mind massive building projects or an overwhelming all-or-nothing effort, this conversation offers a fresh perspective. Daniel Hussey, head coach and lead campaign strategist at HPC, breaks down what capital campaigns actually mean for modern nonprofits and why small to medium-sized organizations are fully capable of executing them.
Rather than an intimidating climb straight to the summit, Daniel outlines a clear six-phase roadmap that breaks the effort into manageable base camps—from internal strategy and feasibility studies to quiet phases and long-term donor stewardship. The conversation explores how grounding campaigns in strategic planning reduces board anxiety and how using an AND-gift approach protects your regular annual giving while securing transformational major gifts.
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