You’ve surely heard the stories of a deeply competitive athlete whose drive to win has wreaked havoc on those around them. But can the positive attributes of competitive drive, like goal setting and persistence be harnessed to achieve something totally different than dominance—even something altruistic? If you’re mountain biker Eliot Jackson, the answer is yes.
Eliot parlayed national championships in motocross into top 10 finishes in downhill mountain bike racing. When he retired at 36 years old, Eliot shifted his drive to confront the racism in cycling, sparked by the national racial justice reckoning that swept the country in the wake of George Floyd’s murder.
In 2020, Eliot founded Grow Cycling, a foundation to promote access and inclusion in the sport. Under Eliot’s guidance, the foundation turned ideas into real life solutions, starting with a 50-acre bike park in Inglewood, California. It's a shining example of a vibrant, diverse bike scene and how individual competitiveness can create real community.
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