The AEO Playbook: How to Get Picked by Agents
Agent-Led Growth isn't just about using AI agents to grow your go-to-market. It's also about getting picked BY agents when other people ask them for recommendations.
In this session, Amelia and Jason walk through the full SaaStr Agent-Led Growth Playbook: what's working, what's changed, and where the future is heading.
Two sides of Agent-Led Growth:
How to use agents to grow your GTM (their 21+ agent stack) and how to make sure you're the answer when someone asks another agent about your category. First-party data is the future of outbound. Why generic AI outbound emails were "a five out of ten" and how feeding agents your own first-party data (customer history, ROI data, renewal rates) is making them dramatically better. Marketing automation as we know it may not exist in a year.
Competitor tracking as your #1 outbound tactic.
The exact Muse workflow they use to find competitors for every customer they've ever had, feed it to outbound agents, and run it automatically every day. If you do nothing else, do this.
AEO: Agent Experience Optimization.
The new discipline of getting agents to recommend you. Why facts beat opinions, why testimonials don't work on agents but publicly verifiable data does, why your pricing page matters more than your homepage, and why you need to publish content for agents, not humans.
The AEO audit.
How Amelia used Muse to cold-prompt 10+ LLMs and ask them SaaStr-related questions without bias. SaaStr came up 46 out of 50 times, and Muse flagged exactly what to fix for the other 4.
The Resend moment.
Their agent recommended moving 100% of a certain email activity to Resend. They didn't debate it. They just did it. That's the war you need to be winning.
Download the full Agent-Led Growth Playbook at saastr.ai/agents
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