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Business Desk: Violet Grey CEO Sherif Guirgis on Curation, Clean Beauty, and Life After Farfetch

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Violet Grey Chairman and CEO Sherif Guirgis opens up about rebuilding the brand after acquiring it from Farfetch and where the luxury retailer goes from here. He also shares why he sees big potential in Detox Market, discusses where “clean beauty” stands today, and explains just how specialty retail can win an increasingly competitive market. Plus, he shares some of his favorite products, including the $2,000 serum Violet Grey can barely keep in stock.


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