The game of football means a great deal to the High Country and its economy. For decades, championship success on the field has fueled business growth and activity throughout the surrounding High Country region. How the business of college athletics moves forward has a direct impact on the economic performance of a key time of year for our community.
On this week's Mind Your Business, we bring you our annual conversation with App State Director of Athletics Doug Gillin. Heading into his 12th season in the AD's chair, we'll talk about the current trends in the business of college football and athletics in general, and how the evolving landscape of college sports will impact gamedays. We'll also discuss how App State athletics is brining entertainment other than sports to the High Country and -- perhaps refreshingly -- we'll hear about possible connection points for student-athletes in the community as they look to make a positive impact on the area during their time in Boone.
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