he Persistent Entrepreneur Podcast with David Hill
Guest: Norman Hardeman, Hardeman Homes Team — Columbus, Georgia
In this episode, David Hill flips the script and lets top real estate agent Norman Hardeman take the wheel. Norman interviews David on one of his most powerful tools for building a real estate team: the DISC behavioral assessment. They break down each personality type, how to identify them in clients and team members, and how to adapt your communication style to close more deals and build a stronger team.
What You'll Learn:
What DISC is and how it differs from Myers-Briggs and StrengthsFinders
A breakdown of each DISC type (D, I, S, C) and their real estate applications
How to use DISC when hiring and placing team members in the right roles
How to identify a prospect's personality type within seconds of answering the phone
Why the wrong approach with an S or C personality can cost you a listing
How David uses DISC alongside John Maxwell's leadership principles
A live role-play of a for-sale-by-owner cold call using DISC in real time
Norman's firsthand experience as a high-C agent building a listing-focused business
Resources Mentioned:
DISC Assessment + 45-min consultation with David: davidihill.com/disc ($297)
GoHighLevel free 2-week trial: davidihill.com
Connect with David on all socials: @DavidIHill
All tools, webinars & AI resources: davidhill.link
Connect with Norman Hardeman: Hardeman Homes Team, Columbus, GA
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