For most customers, it only takes two negative experiences before they stop visiting a specific c-store or QSR. While that doesn't mean they are leaving the brand, it does change the overall brand loyalty equation.

Hosted by:
Jeff Lenard
 
About our Guest:
Matt Pereira, Co-founder and CEO, Seurat Analytics
Matt is a co-founder and CEO of both Seurat Analytics and ChargeWonder. He published the research paper, "Same Brand, Different Store Experience."

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör National Association of Convenience Stores. Innehållet i podden är skapat av National Association of Convenience Stores och inte av, eller tillsammans med, Poddtoppen.