Judi Holler will happily tell you she is one of the biggest fraidy cats you will ever meet. She is afraid of all the things. She is also a keynote speaker, USA TODAY bestselling author of Fear Is My Homeboy and a self-described professional experimenter who has spent nearly twenty years treating fear as her most important advisor. That contradiction is precisely the point of this conversation, because as Judi sees it, the goal was never fearless. The goal is brave.
Her courage was built in unlikely places. Working in corporate America by day, Judi spent her nights in the dark, dingy little theatres of Chicago’s improv scene, eventually training at the legendary Second City. She calls improv her fear yoga. With no script and no safety net, those basement stages taught her how to make mistakes, recover, listen and act before she felt ready. Then she started smuggling those lessons into the office: speaking up first in meetings, sitting in the front row, going for the promotion, asking for the raise. Small brave moves that walked new people and opportunities into her life, until the morning her boss sat her down over breakfast and told her to choose between her corporate career and her growing speaking work. She set down her fork and knife, looked at him and said, I don’t choose you. I’m going to choose me on this one. I quit. A decade later, she has never looked back.
Fearless is for five-year-olds and sociopaths
Judi takes issue with the word fearless, plastered as it is across t-shirts, bumper stickers and tattoos. If you were truly fearless, she points out, you would never see a doctor, you would eat poisonous food on purpose, you would punch a shark in the face. Borrowing a line from Elizabeth Gilbert, she reminds us that the only genuinely fearless people are five-year-olds and sociopaths. Fear is wisdom. The work is not to eliminate it but to fear your fear less, and bravery, like confidence and creativity, is a muscle built through daily experimentation.
Your brain versus your soul
At the heart of Judi’s methodology sits a tension we all live with: our brains are louder, faster and more practised than our souls. The brain has one job, safety, and it can only reference past data, endlessly auditing your life and pulling you back towards the familiar. But life does not follow old data. Life is improv. There is no script. The soul is your capacity to trust yourself and make decisions inside uncertainty, and Judi is quick to note this is no longer woo. She points to the World Economic Forum’s Future of Work research, where skills like resilience, creative thinking, motivation and self-awareness now top the list of what the world needs, and every one of them lives in the soul.
Reclaim, don’t reinvent
When Judi felt creatively caged five years ago, she resisted the urge to tear it all down. Reinvention, she says, whispers that what you have built is not good enough. Reclamation says the opposite: I love what you have made here, and I want to see more. Through a confrontational journey of self-discovery, she realised nothing was ever wrong with her. She had simply been painting the canvas of her life with everybody else’s brush. Out of that season came the HOLLER Method, a personal operating system for courage built letter by letter from her own surname, along with nightly rituals like her 9.30pm glitch list, where she captures the ideas her brain would rather she forgot.
Judi leaves the audience with three golden nuggets:
- Trust it all. Every twist, delay and detour is preparing you for what comes next.
- Experiment with your fear. Every day. On purpose. Small brave moves compound into a courageous life.
- Honour the graveyard rule. As Les Brown says, the graveyard is the richest place on earth, full of dreams that were never acted on. Do not let yours be buried there.
It is a funny, honest and deeply practical conversation about courage, self-trust and the experiments that bring us back to ourselves. Whatever you have been waiting to do, take the first step. Go scared.
Watch the full conversation on YouTube.
Find Out More About Judi Holler
Website: https://judiholler.com
Instagram: @judiholler
Facebook: Judi Holler Fan Page
YouTube: @JudiHoller
