How to Actually Market Your Bar on Social Media with Rain Garcia | Bartender at Large ep 521 VIDEO - Bartender at Large | Lyssna här

These days more and more guests skip Google and Yelp when they're picking a bar. They search Instagram and TikTok instead. So how does a bar without a big marketing budget get found? This week we're joined by Rain Garcia, founder of Garcia Media Works. Rain explains how she uses a SWAT analysis (strengths, weaknesses, opportunities, threats) to find what makes a bar worth posting about. She also talks about why viral views in the wrong city are just a vanity metric, and how to use keywords, carousels, Instagram's trial reels and pop culture moments to get more people through the door. So tune in this week as Rain shares how bars can turn followers into regulars, no matter the budget.

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Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you.

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