Information Architecture (IA) is foundational for great usability and user experience. But for IA to become embedded in the product development process, we must use the language of product: what user problems does IA solve and what are the commercial/ organisational benefits?
In this talk I will share ideas and approaches on:
- A better way to explain IA to product people/stakeholders
- How to frame IA work in terms of stories, strategy and metrics
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