Noah Wilson-Rich has made it his mission to save the bees — from colony collapse disorder, loss of habitat, and disease. He’s doing this not just as a scientist, but also as an entrepreneur.

But is that a good thing?

And what happens when you think you know the answer to a solution, only to realize that you got it wrong? “The ‘save the bees’ movement is canceled,” he says. But what should we do in its place?

Featuring Noah Wilson-Rich, and Lauren Ponisio.

Produced by Felix Poon. For full credits and transcript, visit outsideinradio.org.

Cover image credit: Corner Shop Communications for The Biodiversity Lab. Learn more about your ad choices. Visit megaphone.fm/adchoices

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